Using Audio for Branding and Unique Experiences

Sonic Branding: Sonic Branding, also known as Audio Marketing or Acoustic Architecture has been striking chords with audiences since the advent of commercial radio in the 1920’s.  A catch-all term for the implementation of sounds to develop and distinguish a product or organization, its most common form is the beloved jingle we’ve all fallen for at some point or other. For instance, I have no desire to transform into a hot dog but nonetheless find myself intermittently wishing, “I were an Oscar Mayer wiener…”

Projection Mapping as Messaging

Projection mapping isn’t new, but it is becoming more popular as the central focus of an event. When video mapping started, it was considered an element for the main event: a backdrop for the general session, moving wallpaper for the band, and in general: another graphic element.