Using Audio for Branding and Unique Experiences

Sonic Branding: Sonic Branding, also known as Audio Marketing or Acoustic Architecture has been striking chords with audiences since the advent of commercial radio in the 1920’s.  A catch-all term for the implementation of sounds to develop and distinguish a product or organization, its most common form is the beloved jingle we’ve all fallen for at some point or other. For instance, I have no desire to transform into a hot dog but nonetheless find myself intermittently wishing, “I were an Oscar Mayer wiener…”